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Welcome to my blog, where I share SEO tips and tricks. I’ll also share my favourite copywriting tips, and everything about how to make your digital marketing effortless!

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Featured Articles

How AI is Reshaping SEO

How AI is Reshaping SEO

Artificial Intelligence is rewriting the rules of search engine optimisation (SEO). To make sense of these changes, it’s helpful to step back and analyse SEO within a broader growth framework. Brian Balfour, CEO of Reforge, developed the Four Fits Framework—comprising...

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Why You Need an SEO Template (Even If You Use ChatGPT)

If you’ve ever opened ChatGPT and typed in “Write me a blog about [keyword]”, you know the feeling: within seconds, you get a complete draft. Convenient? Yes. But here’s the problem — what you get isn’t guaranteed to rank. That’s where an SEO template comes in. My...

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Latest Posts

How AI is Reshaping SEO

How AI is Reshaping SEO

Artificial Intelligence is rewriting the rules of search engine optimisation (SEO). To make sense of these changes, it’s helpful to step back and analyse SEO within a broader growth framework. Brian Balfour, CEO of Reforge, developed the Four Fits Framework—comprising...

read more

Why You Need an SEO Template (Even If You Use ChatGPT)

If you’ve ever opened ChatGPT and typed in “Write me a blog about [keyword]”, you know the feeling: within seconds, you get a complete draft. Convenient? Yes. But here’s the problem — what you get isn’t guaranteed to rank. That’s where an SEO template comes in. My...

read more
Essential Pages Your New Website Needs: A Comprehensive Guide

Essential Pages Your New Website Needs: A Comprehensive Guide

You Don’t Need 20 Pages for Your New Website. You Need the Right Ones. Homepage – First impression + primary CTA About Page – Build trust with your story Services or Products – Explain what you do and why it matters Blog or Resources – Drive long-term traffic and...

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