Are you unsure which content and SEO approach is right for you? We break it down here so you can avoid costly mistakes and create content that ranks.
If you’ve been investing time and money into content creation but your site still isn’t showing up on search engines, the problem might not be your product or your website—it could be your copywriting.
Even beautifully written content can fail if it doesn’t align with SEO principles. That’s why many business owners and marketers are turning to the best SEO copywriting services to help bridge the gap between engaging content and strategic search optimisation.
Whether you’re comparing your current efforts to hiring an expert or want to improve your next blog post, this guide breaks down the four most common copywriting mistakes that hurt your SEO—and how you can fix them.
What is content and SEO?
Content and SEO refer to the integration of strategic writing with search engine optimisation techniques. It’s more than writing blog posts or filling out your homepage—it’s about creating content that people are searching for, and making sure it’s structured in a way that search engines can find and understand.
Good content answers your target audience’s questions. Great content does that and helps Google rank your site higher. That’s where SEO-driven copywriting comes in: it combines keyword strategy, user intent, formatting, and persuasion—all in one.
For example, instead of writing “How to Level Up Your Business,” a better SEO headline might be “How to Use SEO Copywriting to Grow Your Business.” Why? Because the second phrase mirrors what people are searching for.
If your content isn’t performing, it might be time to ask whether it’s optimised not just for your brand voice, but for search visibility.
• Key things to know about best SEO copywriting services
The best SEO copywriting services go beyond just writing words. They start by understanding your business goals, your audience’s search intent, and the competitive keywords that can help you rank.
Here’s what sets them apart:
1. They focus on search intent.
Not all keywords are created equal. SEO writers identify whether a keyword signals someone is ready to buy, learn, or compare. Then, they tailor your content to match that mindset.
2. They optimise structure and flow.
It’s not just about using keywords—it’s about placing them in headings, meta descriptions, and the right places in your content. They also ensure that your page is easy to read, with clear sections, bullet points, and a scannable layout.
3. They prioritise clarity and conversion.
The goal isn’t just to rank—it’s to convert. That’s why professional SEO copy always includes well-placed, benefit-driven CTAs that guide your reader to take action.
4. They improve your overall SEO strategy.
From internal linking to optimised meta tags, the best services think about how each piece of content fits into your larger SEO goals.
If your current content doesn’t meet these standards, it may be time to consider hiring a professional or at least using a framework designed with SEO in mind.
• Why content and copywriting matters
Great SEO starts with great writing. But a copy that ignores SEO best practices can quietly hurt your site’s performance.
Here are the top 4 copywriting mistakes we see—and how they impact your rankings:
1. No keyword strategy
The mistake: Writing content based on intuition, not data.
The impact: Your pages don’t rank because they don’t target what your audience is searching for.
The fix: Start with keyword research. Tools like Seobility, Ubersuggest, or even Google’s own Search Console can show you what people are typing into the search bar. Build your content around that.
Bonus tip! Use a keyword organiser to help you keep track of your keywords.
2. Poor structure and headings
The mistake: Long walls of text with vague subheadings—or none at all.
The impact: Readers bounce. Google can’t understand your page. Rankings drop.
The fix: Use H2 and H3 headers to organise your thoughts. Include keywords in at least one subheading. Break content into digestible sections with bullets, short paragraphs, and clear visuals.
3. Weak or missing CTAs
The mistake: Publishing helpful content but not telling your reader what to do next.
The impact: Low conversions, high bounce rate, lost opportunities.
The fix: Every page should include a clear, relevant call-to-action. Whether that’s contacting you, booking a discovery call, or reading the next article—tell your reader where to go.
Example: “Want your site to perform better? Explore our best SEO copywriting services.”
4. No internal links
The mistake: Treating each blog or page as a standalone piece.
The impact: Visitors leave too soon. Search engines can’t crawl your site efficiently.
The fix: Every new post should link to at least two to three related pages or articles. This helps your audience stay longer and signals the relevance of your topic to search engines.
Final thoughts
Good content builds trust. Great content builds traffic and sales.
If your website copy isn’t pulling its weight, don’t just write more—write smarter. Whether you’re starting fresh or revisiting old content, keeping SEO in mind will help you maximise the benefits of your marketing efforts.
And if you’re ready to take your strategy to the next level? Let experts who understand both content and copywriting do the heavy lifting. It’s the fastest way to avoid these common mistakes and start seeing better results.
Browse our curated picks related to content and SEO—from strategy tools to professional copywriting packages designed to help your business grow.