3 Blog Examples to Inspire You on Your E-commerce Strategy

If you run an online store, your blog might feel like an afterthought—just another page on your website. But what if your blog could be the main engine of your traffic?

That’s exactly what’s happening for a growing number of e-commerce brands. They’re using their blogs not just for updates, but as full-scale SEO content machines—driving thousands of visitors, boosting conversions, and building long-term brand loyalty.

In this post, I’ll show you real blog examples of three brands that made their blog the centrepiece of their eCommerce SEO strategy. Along the way, I’ll break down the SEO blog structure they used and share actionable content inspiration so you can build a blog that works as hard as your product pages.

1. Bloom & Wild: 96% of Traffic from Blog Posts

One of the most impressive blog examples comes from UK flower delivery brand Bloom & Wild.

They turned their blog into a content powerhouse that now drives 96% of their organic traffic. Yep—96%. That’s not a typo.

Here’s what makes their blog strategy work:

• They don’t just write about products—they write about problems, moments, and meaning (e.g. “What flowers are safe for pets?” or “How to write a sympathy card”).
• Their blog answers real search queries, capturing top-of-funnel traffic.
• They use an SEO blog structure with keyword-optimised titles, headings, internal links, and clear CTAs for product pages.

With 48 of their top 50 organic pages being blog posts, Bloom & Wild proves that eCommerce blogs can outperform product listings.(Note: I am referencing AISEO’s original blog post on Bloom and Wild! )

Content inspiration:

• “Flower symbolism: What your bouquet says”
• “How to care for roses so they last longer”
• “What to write in a thank you card (with examples)”

Why This Works:
Bloom & Wild uses its blog to reach users in the awareness stage, answering real questions about flowers, occasions, and gifting. With a strong SEO blog structure and soft CTAs linking to its shop, it turns helpful content into consistent traffic, driving 96% of its organic visits and building brand trust early.

2. PetLab Co.: Building Brand Trust with a Wellness-Focused Blog

PetLab Co. is a fast-growing pet supplement brand with a strong presence through social media, ads, and strategic, educational blog content.

Their blog, hosted on thepetlabco.com/learn/blog, is central to their content marketing strategy. Here’s what makes it stand out:

What They Do Well:

• Customer-Centric Content: The blog covers relevant, emotionally resonant topics like:
  • “How to Care for a Senior Dog”
  • “Dog Anxiety During Storms”
  • “Best Supplements for Joint Health”
• SEO Blog Structure: Each post follows a clean, scannable layout:
  • Keyword-rich H1 and H2 headings
  • Short paragraphs and bullet points
  • Embedded product links and soft CTAs
  • Authoritative tone with a friendly, trustworthy voice
• Visual Consistency: Posts are supported with calming, on-brand visuals that match the brand’s aesthetic, making the blog feel like a true extension of the online store.
• Strategic Internal Linking: Articles often link back to product pages or FAQ resources, helping to guide users from awareness to purchase without a hard sell.

Content Inspiration:

PetLab Co.‘s blog can be a guide if you’re in the wellness or DTC eCommerce space. Here are a few content ideas inspired by them:

• “How to Tell If Your Dog Needs a Joint Supplement”
• “What to Do If Your Dog Is Eating Grass”
• “Signs of Food Sensitivities in Pets (and What to Feed Instead)”

Why This Works:

PetLab Co. builds trust early in the customer journey by focusing on pet health education. Readers come for advice—and stay for the solution, which is often one of their supplements.

3. Filter King: Turning a “Boring Product” Into Blog-Driven Revenue

Filter King, an e-commerce brand selling air and furnace filters, proves that a smart blogging strategy can benefit even the most “unsexy” products.

While their core product may not spark excitement, their blog has become a powerful tool for building organic traffic, customer education, and revenue.

What They Do Well:

• Problem-Solving Content: Filter King’s blog tackles specific home maintenance concerns—things their customers are already Googling. Articles like the ones below address pain points with clear, actionable advice.
  • Best Air Filters for Homes with Pets
  • How Often Should You Change Your Home Air Filter?
  • What Happens If You Don’t Replace Your Furnace Filter?
• Effective SEO Blog Structure: Their posts follow a solid structure that checks off key SEO boxes:
  • Focus keyword in title and headings
  • Clean, skimmable layout with subheadings and bulleted tips
  • Internal links to relevant filter products
  • Meta descriptions optimised for search intent
  • Clear call-to-action prompting customers to shop or subscribe
• Evergreen Utility: Many articles are evergreen—relevant year-round, meaning they continue attracting traffic long after publication. Plus, filter replacement is a recurring need, so the blog supports retention as much as it does acquisition.
• Revenue Connection: This content strategy doesn’t just bring clicks. It’s directly tied to conversions. According to an SEO case study, Filter King generated over $460,000 in revenue from organic traffic alone.

Content Inspiration:

Here’s how you might adapt their approach if you’re in a practical or product-based niche:

• “How to Choose the Right Size Air Filter for Your Home”
• “Is Your HVAC System Costing You More Than It Should?”
• “Why Pet Owners Need to Replace Filters More Often”

Why This Works:

Filter King uses blog content to build trust, answer common questions, and move readers toward a purchase decision even in a low-emotion niche. With consistent structure and user-focused topics, they’ve created one of the best blog examples in eCommerce SEO.

What These Blog Examples Teach Us

Across flowers, pet supplements, and even filters, these three brands have one thing in common: they made blogging a core part of their content strategy.

Let’s break down what you can take away from these examples:

✅ Use the right SEO blog structure

Every post should include:

• A clear H1 with your focus keyword
• Subheadings (H2/H3) to break up the content
• Short, scannable paragraphs
• Internal links to products or related posts
• A CTA that moves readers one step closer to converting

✅ Write for search and people

Don’t keyword-stuff. Focus on answering real questions. You’ll improve your chances of showing up in featured snippets and “People Also Ask” boxes—just like Bloom & Wild did.

✅ Find content inspiration in what your customers are Googling

Use tools like:

• Seobility (affiliate) for keyword rankings and audits
• AnswerThePublic for common questions
• Google Search Console for performance data
• Customer emails and FAQs for real-life queries

Final Thoughts: Can a Blog Drive Your eCommerce Growth?

If you treat your blog like a box to tick, you’ll get box-ticking results.

But if you treat it like your most important SEO asset—designed to attract, help, and convert—you can build a long-term, sustainable traffic source just like these three brands did.

Start small. Focus on the customer journey. And write with both people and search engines in mind.

Ready to Start?

If you need help crafting high-performing blog posts with structure and strategy:

– Download my free blog SEO formatting guide by signing up for my newsletter.

— Read my blog post here on how to improve SEO on a one-page website

– Check out my SEO content packages – perfect for eCommerce stores who want consistent growth

– Contact me here – let’s turn your blog into the hardest-working page on your website