You Don’t Need 20 Pages for Your New Website. You Need the Right Ones.

1. Homepage – First impression + primary CTA
2. About Page – Build trust with your story
3. Services or Products – Explain what you do and why it matters
4. Blog or Resources – Drive long-term traffic and authority
5. Contact Page – Make it easy for people to connect with you

You’ve decided to launch your new website. You’re excited (and slightly overwhelmed). Between picking a theme, choosing a domain, and setting up your platform, there’s one question you’re probably Googling right now:

“What pages do I actually need on my website?”

You’re not alone. Whether you’re a freelancer, service provider, or building a digital agency website, figuring out your site structure is step one. But it’s not just about creating the pages—you also need to optimise them so people find your site.

If you’ve typed things like “how to SEO my website” or “designing a web page”, this guide is for you.

And if you want a shortcut? My SEO Strategy Template shows you exactly what keywords to use on each page, so you skip the guesswork and build a search-ready website from day one. (Psst…free trial version available!) 

Why Website Structure Matters for SEO

Before we dive into which pages to include, let’s quickly cover why structure matters.

Search engines like Google crawl your website looking for:

• Clear page topics

• Strategic keyword use

• Internal links

• Fast-loading content

• User-friendly layout

When you use the right keywords on the right pages—and keep your structure clear—you make it easier for Google to rank your site. You also make it easier for users to navigate, convert, and come back.

1. Homepage – Your Elevator Pitch + SEO Hook

Your homepage is often the first thing visitors see. It’s where they decide whether to stay or bounce.

What to include:

• A short, clear value proposition (what you do + who it’s for). Make sure it’s above the fold. 

• 1–2 high-impact CTAs (like “Book a Free Call” or “View Services”)

• Testimonials or recognisable clients

• Visual branding that aligns with your offer

• A 1–2 paragraph SEO section using your primary keyword, e.g., digital agency website

Pro Tip: Your homepage shouldn’t be everything to everyone. Guide people to explore other pages; don’t overload them here.

2. About Page – Build Trust and Humanise Your Brand

Contrary to popular belief, your About page isn’t really about you. It’s about building trust.

What to include:

• A short founder story (focus on your “why”)

• Team photos or credentials (for credibility)

• Mission, values, or what makes your process unique

• Social proof or notable milestones

• CTA to your services or booking page

SEO Tip: Use secondary keywords naturally, such as “small business SEO support” or “freelance copywriting Singapore” depending on your niche.

3. Services / Product Page – The Money Page

This is where the decision happens. It should be clear, convincing, and action-driven.

What to include:

• A breakdown of what you offer (with benefits, not just features)

• Pricing if applicable, or a range

• CTAs throughout the page (don’t make people scroll to take action)

• Testimonials or mini case studies

• Keyword targeting specific to your offer (e.g. SEO strategy for e-commerce websites)

If you have multiple services, create a single summary page and subpages for each service.

4. Blog or Resource Library – Organic Traffic Engine

You might think, “I don’t have time to blog.” Fair. But if you want to get found online, even a few well-optimised blog posts can go a long way.

What to include:

• Articles that solve real problems your audience Googles

• Internal links to your service/product pages

• Use of long-tail keywords and FAQs

• Posts like “how to design a landing page,” “SEO for new websites,” “best web platforms for startups”

Why it matters: Google favours fresh, helpful content. A blog helps build authority and long-term SEO traffic.

Extra Tip: Use my SEO Strategy Template to plan content clusters tied to each service page.

5. Contact Page – Make it Easy to Reach You

The contact page is often overlooked, but it’s key to conversion. Make it easy for people to reach out.

What to include:

• Contact form or direct email

• Phone or WhatsApp (if you use it for business)

• Business hours (especially for local SEO)

• Social links (optional)

• Embedded map if you’re location-based

Bonus SEO tip: Include your location in the text (e.g. web designer in Singapore) if you’re targeting local searches.

Optional Pages to Add Later

Once your core five are up, consider adding:

• Portfolio / Case Studies: To showcase your work and results

• Testimonials Page: Especially if you have client quotes in different formats (text, video, logos)

• FAQ Page: This boosts SEO and reduces repetitive client questions

• Lead Magnet Page: Free checklist, ebook, or course in exchange for an email

If you’re using your site to sell services or templates, these extras can improve conversions without overwhelming your setup.

That’s it. Start here before thinking about “testimonials sliders” or “team bios” or “galleries.” Keep it simple. Keep it strategic.

Planning Your Pages + Keywords Just Got Easier.

You don’t need a course or an expensive tool to figure this out.

My SEO Strategy Template helps you:

• Choose keywords based on intent (informational, commercial, navigational)

• Assign keywords to the correct page types

• Plan blog topics that link back to your core pages

• Organise all of it in a clean, formula-driven spreadsheet

If you’ve ever wondered, “how do I SEO my website?” or “what keywords go on my homepage vs blog?” — this template walks you through it, step by step.

Whether you’re designing a web page for your portfolio, a digital agency website, or a Shopify product landing page, the system adapts to your needs. Click to try here 

Ready to build a site that’s not just beautiful, but also searchable?

Start with these five pages.

Use the right keywords.

And skip the guesswork with the SEO Strategy Template.

Because a great website isn’t just built.

It’s designed to be discovered.