One page SEO

A one-page website can be sleek, fast, and highly focused—but when it comes to SEO, many people assume it’s harder to rank on Google with a single page. The good news? With the right strategy and a strong understanding of on-page SEO basics, it’s possible to get your one-page site seen.

In this guide, we’ll walk through actionable tips to improve your one-page SEO, how to structure your content effectively, and which tools can help you track your progress.

What Is One-Page SEO?

One-page SEO refers to optimising a single-page website to rank on search engines. Since you only have one URL to work with (typically your homepage), you need to be strategic about your content, keywords, headings, and internal linking structure (yes, even on one page).

This differs from multi-page websites, where each page can target a separate keyword. With one-page websites, everything happens in one long-scrolling layout. (Feeling lost? Check out my guide to SEO basics first.)

1. Start with On-Page SEO Basics

Before diving into advanced tweaks, make sure your on-page SEO basics are covered:

✅ Page Title and Meta Description

• Write a clear, keyword-focused title tag (e.g. “Affordable Web Design | One-Page SEO Expert”)
• Create a meta description that includes your target keyword (e.g. “We help small businesses improve one-page SEO with strategic design and content.”)

✅ Use H1, H2, and H3 Headings Wisely

Since you’re dealing with one page, structure is key. Use:

• One H1 tag for your main topic
• Multiple H2s to divide sections (e.g. About, Services, Contact)
• H3s for bullets or FAQs within those sections

This helps both readability and search engine crawling.

✅ Optimise for Mobile and Speed

Google prioritises mobile-first design. A one-page website should load quickly, scroll smoothly, and adapt to all screen sizes. You can use tools like Seobility to test your mobile performance and speed.

2. Target Multiple Keywords with Section-Based SEO

Even if you have only one page, you can still rank for multiple related keywords by dividing your page into keyword-themed sections.

Example structure:

• Hero section → Target your primary keyword (e.g. “web designer Singapore” or “one-page SEO expert”)
• About section → Use secondary keywords (e.g. “freelance designer,” “small business web design”)
• Services section → Use service-specific keywords (e.g. “on-page SEO basics,” “SEO content writing”)
• FAQ section → Add long-tail phrases (e.g. “Is one-page SEO good for Google?”)

Each of these sections acts like a mini-landing page, helping Google understand your different content themes.

3. Add Internal Anchors and Navigation

Even though it’s one page, you can improve SEO and user experience using internal anchor links. These are links that jump to a specific part of the page, like:

<a href="#services">View Services</a>

Each section should have a matching ID:

<section id="services">...</section>

Why it helps:

• Google treats anchors like internal links
• Visitors stay longer and navigate more easily (better UX = better SEO)
• Great for creating a sticky menu or button navigation

4. Use SEO Tools to Check Your Site

You only have one page, so every SEO detail matters.

Use Seobility to:

• Check for missing meta tags
• Analyse the heading structure
• Flag broken links or image alt tags
• Monitor keyword density without overstuffing

Since Seobility offers a free version, it’s a great place to start if you’re new to one-page SEO.

5. Optimise Images and Alt Text

Your one-page site probably relies heavily on visuals. Don’t forget:

• Compress images to keep the load time fast
• Use descriptive alt text (e.g. “Small business homepage SEO audit illustration”)
• Name image files with keywords (e.g. “seo-audit-one-page.jpg”)

These small details can simultaneously boost your search visibility and accessibility.

6. Add Social Proof and FAQ Content

Google loves fresh, user-relevant content—even if it’s short.

• Add client testimonials or Google reviews to build trust
• Write a short FAQ section with schema markup (if possible)
• Include natural language questions (e.g. “Can a one-page website rank on Google?”)

This increases your content depth without adding new pages.

7. Keep It Fresh and Track Progress

SEO isn’t a one-and-done task—even for a single-page site. Update your copy seasonally, refresh your keywords, and check performance monthly using tools like Seobility’s SEO Checker.

Monitor:

• Keyword rankings
• Bounce rate
• Mobile speed
• Search impressions (via Google Search Console)

🚀 Ready to Improve Your One-Page SEO?

Optimising a one-page website requires strategy, not guesswork. If you’ve run an audit and feel overwhelmed by what to fix or are unsure where to start, I can help.

As an experienced SEO content writer and web designer, I’ve helped small business owners turn simple, one-page sites into powerful lead generators. While there are many tools, I recommend Seobility to audit and monitor SEO performance.

I’d love to work with you to improve the visibility, speed, and structure of your one-page site.

👉 Let’s get your website ranking and converting.

📩 Contact me here or DM me to book a free mini audit.