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My Blog
Welcome to my blog, where I share SEO tips and tricks. I’ll also share my favourite copywriting tips, and everything about how to make your digital marketing effortless!
Content Strategy
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Featured Articles
How AI is Reshaping SEO
Artificial Intelligence is rewriting the rules of search engine optimisation (SEO). To make sense of these changes, it’s helpful to step back and analyse SEO within a broader growth framework. Brian Balfour, CEO of Reforge, developed the Four Fits Framework—comprising...
Why You Need an SEO Template (Even If You Use ChatGPT)
If you’ve ever opened ChatGPT and typed in “Write me a blog about [keyword]”, you know the feeling: within seconds, you get a complete draft. Convenient? Yes. But here’s the problem — what you get isn’t guaranteed to rank. That’s where an SEO template comes in. My...
Latest Posts
How AI is Reshaping SEO
Artificial Intelligence is rewriting the rules of search engine optimisation (SEO). To make sense of these changes, it’s helpful to step back and analyse SEO within a broader growth framework. Brian Balfour, CEO of Reforge, developed the Four Fits Framework—comprising...
Why You Need an SEO Template (Even If You Use ChatGPT)
If you’ve ever opened ChatGPT and typed in “Write me a blog about [keyword]”, you know the feeling: within seconds, you get a complete draft. Convenient? Yes. But here’s the problem — what you get isn’t guaranteed to rank. That’s where an SEO template comes in. My...
Planning Collection Pages That Actually Rank: SEO for E-commerce
Not sure how to get your collection pages to rank on Google? Let’s break it down. While product pages often get the spotlight, your content strategy for marketing should also prioritise collection pages. Implementing effective SEM techniques alongside SEO, these pages...
Essential Pages Your New Website Needs: A Comprehensive Guide
You Don’t Need 20 Pages for Your New Website. You Need the Right Ones. Homepage – First impression + primary CTA About Page – Build trust with your story Services or Products – Explain what you do and why it matters Blog or Resources – Drive long-term traffic and...
The 4 Copywriting Mistakes That Hurt Your Content SEO (And How to Avoid Them)
Are you unsure which content and SEO approach is right for you? We break it down here so you can avoid costly mistakes and create content that ranks. If you’ve been investing time and money into content creation but your site still isn’t showing up on search engines,...
SEO vs SEM: What’s the Difference (and What Should You Focus On?)
When it comes to content and SEO, many business owners and marketers find themselves torn between investing in long-term organic growth or paying for quick visibility through ads. Understanding the difference between SEO (Search Engine Optimisation) and SEM (Search...
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