Blog
My Blog
Welcome to my blog, where I share SEO tips and tricks. I’ll also share my favourite copywriting tips, and everything about how to make your digital marketing effortless!
Content Strategy
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SEO Strategy
Featured Articles
Planning Collection Pages That Actually Rank: SEO for E-commerce
Not sure how to get your collection pages to rank on Google? Let’s break it down. While product pages often get the spotlight, your content strategy for marketing should also prioritise collection pages. Implementing effective SEM techniques alongside SEO, these pages...
Essential Pages Your New Website Needs: A Comprehensive Guide
You Don’t Need 20 Pages for Your New Website. You Need the Right Ones. Homepage – First impression + primary CTA About Page – Build trust with your story Services or Products – Explain what you do and why it matters Blog or Resources – Drive long-term traffic and...
Latest Posts
Planning Collection Pages That Actually Rank: SEO for E-commerce
Not sure how to get your collection pages to rank on Google? Let’s break it down. While product pages often get the spotlight, your content strategy for marketing should also prioritise collection pages. Implementing effective SEM techniques alongside SEO, these pages...
Essential Pages Your New Website Needs: A Comprehensive Guide
You Don’t Need 20 Pages for Your New Website. You Need the Right Ones. Homepage – First impression + primary CTA About Page – Build trust with your story Services or Products – Explain what you do and why it matters Blog or Resources – Drive long-term traffic and...
The 4 Copywriting Mistakes That Hurt Your Content SEO (And How to Avoid Them)
Are you unsure which content and SEO approach is right for you? We break it down here so you can avoid costly mistakes and create content that ranks. If you’ve been investing time and money into content creation but your site still isn’t showing up on search engines,...
SEO vs SEM: What’s the Difference (and What Should You Focus On?)
When it comes to content and SEO, many business owners and marketers find themselves torn between investing in long-term organic growth or paying for quick visibility through ads. Understanding the difference between SEO (Search Engine Optimisation) and SEM (Search...
Brand Copywriting 101: Crafting a Voice That Sticks
How to Write for Branding Your business isn’t just a logo or a tagline—it’s a voice. And when that voice is clear, confident, and consistent, it becomes one of your strongest brand assets. Whether you’re a B2B startup refining your pitch or a digital company building...
Stop Writing Weak Blog Titles: Your Formula for Search Intent Success
A Guide to Writing Catchy Blog Titles and SEO Writing a blog title isn’t just about being clever or catchy. If you’re serious about driving traffic, your titles must match search intent and be optimised for SEO keywords. Whether you’re a business owner or freelancer...
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