Artificial Intelligence is rewriting the rules of search engine optimisation (SEO). To make sense of these changes, it’s helpful to step back and analyse SEO within a broader growth framework. Brian Balfour, CEO of Reforge, developed the Four Fits Framework—comprising...
If you’ve ever opened ChatGPT and typed in “Write me a blog about [keyword]”, you know the feeling: within seconds, you get a complete draft. Convenient? Yes. But here’s the problem — what you get isn’t guaranteed to rank. That’s where an SEO template comes in. My...
Not sure how to get your collection pages to rank on Google? Let’s break it down. While product pages often get the spotlight, your content strategy for marketing should also prioritise collection pages. Implementing effective SEM techniques alongside SEO, these pages...
You Don’t Need 20 Pages for Your New Website. You Need the Right Ones. Homepage – First impression + primary CTA About Page – Build trust with your story Services or Products – Explain what you do and why it matters Blog or Resources – Drive long-term traffic and...
Are you unsure which content and SEO approach is right for you? We break it down here so you can avoid costly mistakes and create content that ranks. If you’ve been investing time and money into content creation but your site still isn’t showing up on search engines,...
If you’re a business owner or entrepreneur trying to grow your online presence, you’ve probably asked yourself: Should I hire a content writer? Let’s face it: writing takes time. Between running operations, handling customers, and managing your team, it’s easy to let...
3 Blog Examples to Inspire You on Your E-commerce Strategy If you run an online store, your blog might feel like an afterthought—just another page on your website. But what if your blog could be the main engine of your traffic? That’s exactly what’s happening for a...
Google Analytics Blog Reporting If you’re running an online store and investing time writing blog content, don’t leave its performance to guesswork. Whether your blog aims to educate buyers, share product tips, or improve SEO, Google Analytics is the key to...
If you want people to find your blog, you need more than good ideas and a strategy. You need solid SEO tips for blogs that work. Over the past few years, I’ve refined a blog writing process that brings in traffic, ranks well on Google, and encourages readers to take action. Here are the exact steps I use.
One page SEO A one-page website can be sleek, fast, and highly focused—but when it comes to SEO, many people assume it’s harder to rank on Google with a single page. The good news? With the right strategy and a strong understanding of on-page SEO basics, it’s possible...