Why Your Homepage SEO Writing Matters More Than You Think

Why Your Homepage SEO Writing Matters More Than You Think

by | Apr 25, 2025 | SEO

When was the last time you looked at your homepage like a new visitor?

I think that for many digital creators, planners, and small business owners, the homepage often becomes an afterthought. But if you’re serious about growing your blog traffic, selling digital products, or getting approved for Google AdSense, homepage SEO writing is where it all starts.

Your homepage isn’t just a welcome mat — it’s the front door to your content, your store, and your brand.

Whether you’re targeting Instagram keywords, optimising for TikTok keywords, or choosing the right secondary keywords for your blog, your homepage is the place where those efforts need to connect. So let’s talk about it in this blog post today! I’ll also share some of my tips and tricks when writing for my own clients!

What Is Homepage SEO Writing?

Homepage SEO writing refers to the words and messaging you use on your homepage that help:

  • Visitors understand your offer
  • Search engines understand your content
  • You rank for relevant search phrases, like secondary keywords, Instagram keywords, or your niche topic

It includes:

  • Headline and subheadings
  • Welcome section or intro
  • Buttons or calls-to-action (CTAS)
  • Links to your blog, shop, or opt-in page

Done right, homepage SEO writing turns your homepage into a conversion machine and a powerful part of your marketing funnel. It’s a fulfilling part of my job when writing for clients because I love doing the in-dept research work!

Why It Matters More Than You Think

1. It Helps You Rank for Secondary Keywords

You might already be targeting secondary keywords in your blog or product listings. But if those words don’t appear on your homepage, you’re missing an opportunity.

Let’s say you’re targeting:

  • “digital planner for iPad”
  • “aesthetic productivity tools”
  • “weekly layout template”

These secondary keywords should show up on your homepage, especially in your:

  • Headline
  • Product descriptions
  • Blog intro links

Homepage SEO writing isn’t about stuffing keywords. It’s about aligning your messaging with what your visitors are already searching for.

2. Your Homepage Should Mirror Your Instagram Keywords

If you’re active on Instagram, you already know the power of short, searchable captions. Your followers find you through Instagram keywords like:

  • “GoodNotes templates”
  • “iPad planning aesthetic”
  • “digital planning for creatives”

Now ask yourself:

Do those same keywords appear on your homepage?

If they don’t, your SEO and homepage experience are out of sync. Mirror your most effective Instagram keywords directly on your homepage copy to:

  • Improve relevance
  • Reduce bounce rate
  • Increase discoverability through Google

3. TikTok Keywords Drive Intent — Your Homepage Should Catch It

Your TikTok content may already be bringing you traffic, but are your TikTok keywords working for you on your homepage?

Let’s say you have a TikTok that went viral with:

  • “Digital planner for busy mums”
  • “GoodNotes sticker hack”
  • “How I plan my week with iPad”

You need to reflect those exact TikTok keywords on your homepage headline, CTA buttons, or blog links. This creates a smooth handoff from content to conversion.

This is where homepage SEO writing becomes a smart strategy — your site is reinforcing the exact language people are using to find you. It also part of my strategy when writing for clients. How to insert keywords in a way that feels natural, without resorting to keyword stuffing.

How to Optimise Your Homepage in 3 Steps

🔹 Step 1: Use a Keyword-Driven Headline

Instead of “Welcome to My Site,” try:

“Plan your week beautifully with digital planners for iPad — designed for busy, creative women.”

Ensure this includes your most relevant TikTok keywords, Instagram keywords, and any secondary keywords.

🔹 Step 2: Add 2–3 SEO Paragraphs (Below the Fold)

Most homepage builders let you add a short “about” or intro section.

Use this space to:

  • Explain what you offer
  • Mention your niche and audience
  • Include at least one Instagram keyword and one secondary keyword

Example:

“At Plan With Jules, I help creatives, students, and mums stay organised with aesthetic digital planners designed for GoodNotes, Notability, and beyond. These templates reflect what my community searches for daily on TikTok and Instagram.”

🔹 Step 3: Link to Blog Posts That Use Secondary Keywords

If you’ve written blog posts like:

  • “How to Plan Your Week with an iPad”
  • “My Favourite GoodNotes Layouts”

Then make sure your homepage links to them. This internal linking helps with SEO and also supports Google AdSense approval.

Sample Layout: Homepage SEO Writing Block

Here’s a homepage structure that naturally uses all four keyword types:

Headline:

“Digital Planners for iPad and GoodNotes — Created for Creatives Who Crave Calm.”

Subheadline:

“Join thousands using these trending templates found through TikTok keywords and Instagram hacks.”

Text Section:

“If you’re here from TikTok or Instagram, you’re in the right place. I design aesthetic, functional planners optimised for the tools you already use. Every layout is built with purpose and backed by keyword research to help new users discover exactly what they need. Whether you’re searching for a minimalist iPad planner or productivity layout, these bundles reflect the exact secondary keywords my audience uses daily.”

CTA Button:

One of my pet peeves when writing for my clients is when they tell me they don’t want a call to action, because it’s just too ‘salesy’. But a call to action tells your reader what you want them to do with this new information. I always add a CTA, but if that is too much for you, try a CTA button like:

[ Download Your Free Sample ]

[ Shop All Planners ]

[ Read the Blog ]

Final Thoughts: Align Every Page With Your Audience’s Search Language

Homepage SEO writing is no longer optional. It’s the connective tissue between your blog, your social media, and your product shop.

By using TikTok keywords, Instagram keywords, and relevant secondary keywords, you’re not only improving SEO — you’re showing visitors they’re in the right place.

Think of your homepage as your elevator pitch — but dressed in SEO.

So if you haven’t updated your homepage copy in a while, it’s time to align it with how your audience finds you. What words work on TikTok and Instagram?

They belong on your homepage too.

Need Help Writing Your Homepage Copy?

If writing your homepage feels overwhelming, you’re not alone. Clear, strategic homepage copy takes more than just good grammar. It’s about understanding your audience, aligning with your brand, and guiding visitors to take action.

👉 Let me take it off your plate. I write homepage copy that reduces stress, improves SEO, and converts. Whether you’re a digital creator, freelancer, or small business owner, I’ll help you turn your homepage into a calm, clear experience that works hard for your business.

Contact Us📩 to get started — and let’s make your homepage your strongest asset.

A Guide to SEO Basics for Small Business Owners

A Guide to SEO Basics for Small Business Owners

by | Oct 19, 2024 | SEO

In today’s digital landscape, having a strong online presence is crucial for small businesses. Search Engine Optimisation (SEO) is one of the most effective strategies to increase visibility, drive traffic, and boost conversions. However, the term “SEO” might seem overwhelming for small business owners new to digital marketing. This beginner’s guide will break down the essentials, providing SEO basics for small business owners and practical tips to help you get started.

 1. What is SEO, and why is it important for small businesses?

SEO, or Search Engine Optimisation, is optimizing your website to rank higher on search engines like Google. For small businesses, this means appearing in search results when potential customers are looking for products or services similar to yours. A strong SEO strategy can lead to more traffic, more leads, and, ultimately, more sales. Understanding how to start SEO is the first step towards tapping into this potential.

2. Understanding SEO basics for small business owners

Before diving into advanced tactics, it’s important to familiarise yourself with a few key SEO concepts:

  • Keywords: People type these terms and phrases into search engines. Targeting relevant and localised keywords (like “plumbing services in New York”) can significantly improve small businesses’ visibility.
  • On-page SEO refers to optimising elements within your website, including meta titles, descriptions, headers, and keyword usage within your content.
  • Off-Page SEO: Off-page efforts, like building backlinks, help establish your website’s authority. They involve actions taken outside your site to improve its credibility.
  • Technical SEO ensures that your site is structured so search engines can easily read and index it, such as having a mobile-friendly design and fast loading speeds.

 3. How to start SEO for small business owners: the essential steps

If you’re wondering how to start SEO, follow these foundational steps:

  • Research Keywords: Use tools like Google Keyword Planner or Ahrefs to find keywords related to your industry. Focus on those with high search volumes but low competition to get the best results.
  • Optimise Your Website: Ensure your site has clear, relevant content that matches your target keywords. Pay attention to meta tags, headers, and URLs to make them SEO-friendly.
  • Create Quality Content: Regularly publish blog posts, articles, or guides that provide value to your audience. This attracts visitors and helps establish your site as an authority.
  • Build Backlinks: Connect with local businesses or industry influencers to create high-quality backlinks to your site. This is a vital aspect of any SEO strategy for beginners.

4. Small Business SEO Tips to Keep in Mind

Here are some additional small business SEO tips to ensure you stay on track:

  • Monitor Your Progress: Use tools like Google Analytics to track your website’s performance. See what keywords are bringing traffic and identify areas for improvement.
  • Focus on Local SEO: If you have a physical store, make sure your business is listed on Google My Business and other local directories. Optimizing for local searches increases your visibility in your area.
  • Stay Updated with SEO Trends: SEO is constantly evolving, so it’s essential to stay informed about the latest updates. Follow SEO blogs or digital marketing experts to keep up with changes.

5. Common Mistakes to Avoid in Your SEO Strategy for Beginners

Starting with SEO can be challenging, but knowing what mistakes to avoid will save you time and effort:

  • Keyword Stuffing: Avoid cramming keywords unnaturally into your content, as this can lead to search engine penalties.
  • Ignoring Mobile Optimisation: Many users access websites via mobile devices, so ensure your site is mobile-friendly.
  • Not Tracking Results: Without monitoring your SEO efforts, it isn’t easy to know what’s working and what isn’t. Check analytics regularly to stay informed.

Conclusion

SEO for small business owners doesn’t have to be intimidating. By understanding the basics, taking strategic actions, and avoiding common mistakes, you can create an effective SEO strategy for beginners that boosts your online visibility and attracts more customers. Start small, remain consistent, and watch your business grow in the digital space.

What is an SEO Audit, and why does your small business need one?

What is an SEO Audit, and why does your small business need one?

by | Oct 8, 2024 | SEO

As a small business owner, you need an evident digital presence to attract new customers and stay competitive. Enter  Search Engine Optimisation (SEO). SEO plays a significant role in helping your website rank higher on search engines like Google. But how do you know if your SEO efforts are paying off? The answer lies in an SEO audit.

In this blog post, we’ll explore what an SEO audit is, why your small business needs one, and how it can help boost your website’s performance.

What is an SEO audit?

Think about it when you search for something on Google. The first few pages are websites listed at the top of the SERPS.  If you want to be there, then you need to know this: whether you use an online tool or a digital marketing service offering SEO services, the goal is to review critical elements like:

  • Website structure & navigation: How easy can users and search engines navigate your site?
  • On-page SEO: Are your keywords, meta descriptions, title tags, and headers optimised effectively?
  • Off-page SEO: What does your backlink profile look like? Are there enough high-quality links pointing to your site?
  • Technical SEO: This includes page load speed and mobile optimisation. Another way to check is whether search engine bots crawl it.
  • User experience (UX): Is your site designed to engage visitors and provide a seamless experience?

An SEO audit provides a detailed report highlighting your SEO strategy's strengths, weaknesses, and opportunities for improvement. It will help identify issues preventing you from ranking higher on search engine results pages (SERPs).

Why does your small business need an SEO Audit?

If you're wondering whether your small business needs an SEO audit, here are five key reasons why an SEO audit could be the key to unlocking your website’s full potential:

1. Improved search engine rankings

One of the main benefits of an SEO audit is the opportunity to improve your search engine rankings. By identifying technical errors, poor content structure, or missing optimisation elements, you can make quick adjustments that lead to better rankings on search engines. When your site appears higher in search results, you get more visibility—and more traffic.

2. Cost-effective analysis for small businesses

Before spending large sums of money on paid audits or hiring an agency upfront, you can look for services that provide a free SEO audit. A free SEO audit offers small businesses a budget-friendly way to assess their website’s SEO performance. This allows you to make data-driven decisions to improve your SEO without breaking the bank. Afterwards, you can decide whether to hire an expert to optimise your website.  

3. Discover and fix technical issues

Technical SEO problems, such as broken links, slow-loading pages, or 404 errors, can severely impact your rankings. A free SEO audit will flag these issues so you can fix them before they hurt your site’s performance. Ensuring search engines can easily crawl and index your site is essential to improving your rankings.

4. Better user experience

Optimising your website for SEO also improves the user experience. An SEO audit can highlight areas where visitors may need more support, whether due to confusing navigation, slow page speed, or poor mobile optimisation. By addressing these issues, you’re improving your rankings and making your site more enjoyable to use, which can lead to higher conversion rates.

5. Stay ahead of competitors

An SEO audit lets you stay competitive in a crowded online market. If your competitors perform better in search results, it’s likely because their website is optimised in ways yours isn’t. The audit will show you where you can improve and where your competitors may have an edge, allowing you to adjust your strategy and reclaim valuable traffic.

How to get a free SEO Audit for your small business

Many SEO tools and digital marketing agencies offer free SEO audits. These audits often come with no obligation, providing small businesses an excellent opportunity to receive a detailed website evaluation without the upfront cost. Enter your website’s URL into an audit tool or sign up with an SEO service to get your personalised report.

Here are a few ways to get a free SEO audit:

  • Online SEO tools: Platforms like SEMrush, Ahrefs, or Google’s Lighthouse offer free versions of their SEO audit tools, which can analyse your site’s performance. These tools provide insights into technical and on-page SEO issues, helping you identify areas that need improvement.
  • SEO agencies: Many SEO agencies provide free audits for their marketing outreach. These audits can often be more comprehensive, including expert analysis and tailored recommendations, but they may also include a pitch for additional paid services.
  • Contact me for a free SEO audit: I offer a free, no-obligation SEO audit customised to your small business's unique needs. I will review your website, provide a detailed report on its SEO health, and offer actionable recommendations to boost your rankings. Unlike automated tools, my audit gives you expert insights and tailored strategies that will help your business grow.

Reach out today for your free SEO audit and discover how to improve your website’s performance!

Next steps: SEO Monitoring and long-term Success

Once you've completed your free SEO audit and made the necessary improvements, what's next? SEO monitoring is crucial to ensure ongoing success. SEO is not a "set it and forget it" strategy—search engine algorithms change, competitors update their content, and your website evolves.

 SEO monitoring involves regularly tracking your site's performance, analysing keyword rankings, traffic patterns, and potential issues affecting its visibility. Proper monitoring lets you stay on top of new problems and optimise your site to maintain strong rankings.

Introducing my SEO services

In addition to providing a free SEO audit, I offer comprehensive SEO services to help your business grow. From ongoing SEO monitoring to keyword strategy development, content optimisation, and technical fixes, I provide the support your business needs to stay ahead of the competition.

With my tailored approach, you can ensure your website ranks higher and delivers a seamless user experience. Whether you need a one-time audit or long-term SEO management, I’m here to help.

Get your free SEO Audit today!

Ready to unlock your website's full potential and start driving more traffic? I offer a free SEO audit that will give you a quick look into how your website is performing and what improvements can be made.

With my personalised audit, you'll receive:

  • A report on your website’s SEO health.
  • 3 actionable insights to fix any technical, content, or structural issue so you can help your small business improve search rankings and increase traffic.

Contact me today for your free SEO audit and take the first step toward boosting your online presence. Let’s work together to optimise your site and help your business grow!

14 + 1 =

What to do if your business website isn’t attracting enough visitors online

What to do if your business website isn’t attracting enough visitors online

by | Oct 3, 2024 | Content strategy, SEO

   So, you’ve built a flashy website. You’re open for business online – but the visitors aren’t coming! What’s happening? In today’s retail landscape, having a solid online presence is crucial for any business to thrive. But what happens when you notice your website traffic isn’t what you expected? If your company isn’t attracting enough visitors online, it might feel like shouting into the void. Don’t worry—you can take steps to turn things around. Below, we explore several strategies to help you boost your visibility and bring those valuable visitors to your site.

1.Audit Your Website SEO

SEO (Search Engine Optimisation) is critical in driving organic traffic to your site. If your website isn’t bringing in visitors, the first step is to conduct an SEO audit. Use tools like Seobility or Google Search Console to identify areas where your SEO might be lacking. Focus on optimising:

  • Keywords: Are you targeting the right keywords your audience is searching for?
  • Meta Tags: Optimise your title tags, meta descriptions, and alt texts.
  • Content Quality: Ensure your content is relevant, well-written, and addresses your target audience’s pain points.

Improving your website’s SEO can significantly increase your visibility on search engines, helping potential customers discover your business.

2. Improve Your Content Strategy

Content is king; without engaging, valuable content, your website will unlikely attract new visitors. To improve your content strategy:

  • Create High-Quality Blog Posts: Write about topics relevant to your target audience using keywords that will help improve your rankings. Educational, informative, and entertaining content can potentially engage visitors and keep them returning.
  • Diversify Content Formats: Besides blog posts, create videos, infographics, guides, and case studies. Offering different formats will help you capture different segments of your audience.
  • Consistency: Posting regularly is essential for building authority. Create a content calendar and stick to it to ensure a steady stream of content.

3. Utilise Social Media to Boost Engagement

Social media platforms are powerful tools for driving traffic to your website. Here’s how to maximise their impact:

  • Choose the Right Platforms: Determine where your audience spends their time. Choose platforms where your content will get the most attention- Instagram, TikTok, LinkedIn, or Facebook.
  • Share Blog Content: Share snippets of your blog posts on social media with catchy headlines and call-to-actions that drive traffic back to your website.
  • Engage with Your Audience: Reply to comments, start conversations, and use interactive elements like polls and quizzes to build relationships. This helps boost your credibility and encourages followers to visit your website.

4.Invest in Paid Advertising

If organic reach is limited, consider investing in paid advertising. Running ads on Google Ads or social media platforms like Facebook and Instagram can instantly boost website traffic. Ensure your ad campaigns are targeted towards your ideal audience to maximise conversions.

Retargeting Campaigns: If visitors have landed on your site before but have not converted, retargeting them with ads can effectively bring them back and encourage conversions.

5.Leverage Email Marketing

  • Email marketing remains a cost-effective way to keep your brand at the forefront of customers’ minds and drive repeat traffic to your website.
  • Build Your Mailing List: Offer valuable content, such as an eBook or exclusive discount, in exchange for email sign-ups.
  • Regular Newsletters: Send out regular newsletters with engaging content, updates, and promotions encouraging recipients to revisit your site.
  • Segment Your Audience: Personalised content performs better—segment your list based on user behaviour, preferences, or past purchases to make your emails more targeted.

6. Utilise Analytics to Understand Visitor Behaviour

If your website isn’t attracting visitors, it’s essential to understand where the bottlenecks lie. Use tools like Google Analytics to get insights on:

  • Traffic Sources: Where are your visitors coming from? Understanding your best and worst-performing traffic sources can help you adjust your marketing efforts.
  • Bounce Rate: If your bounce rate is high, visitors leave your site soon after arriving. Review your landing pages and optimise content or design to keep users engaged.
  • User Flow: See how visitors navigate through your website. This can help you identify areas for improvement, such as adding clearer calls to action or enhancing site navigation.

7. Ensure Your Website is User-Friendly

A poorly designed website can quickly drive visitors away, regardless of how much traffic you attract. Make sure your website:

  • Loads Quickly: Pages should load within a few seconds to retain visitors. Optimize images and use a content delivery network (CDN) to speed up your site.
  • Is Mobile-Friendly: Most visitors now browse on their phones, so a mobile-friendly design is crucial for retaining visitors and improving rankings.
  • Has Clear Navigation: Ensure that visitors can easily find what they are looking for. A clear navigation structure and an easily accessible search bar are key.

8. Collaborate with Others in Your Industry

Collaboration is an excellent way to expand your reach and attract new visitors:

  • Guest Blogging: Write guest posts for popular blogs in your industry to drive referral traffic back to your site.
  • Influencer Marketing: Partner with influencers who align with your brand to promote your products or services. Their followers can become your new visitors.
  • Cross-Promotion: Partner with complementary businesses to cross-promote your content or products, helping each other reach a wider audience.

9. Offer Valuable Freebies or Tools

People love getting something for free, and offering value upfront is an excellent way to attract visitors to your site. Some ideas include:

  • Free Tools or Calculators: Create tools that help your audience solve a problem related to your niche.
  • Free Guides or Checklists: Publish downloadable resources that provide value, such as how-to guides, checklists, or templates.

Final Thoughts

Attracting more visitors to your business’s website takes a combination of the right strategies and ongoing effort. By auditing your SEO, improving content, using social media, investing in ads, leveraging email marketing, and ensuring an excellent user experience, you can increase your visibility and grow your online audience. Remember, patience is vital—building consistent website traffic doesn’t happen overnight, but with the right actions, you’ll see gradual and sustainable growth over time.