Artificial Intelligence is rewriting the rules of search engine optimisation (SEO). To make sense of these changes, it’s helpful to step back and analyse SEO within a broader growth framework. Brian Balfour, CEO of Reforge, developed the Four Fits Framework—comprising...
If you’ve ever opened ChatGPT and typed in “Write me a blog about [keyword]”, you know the feeling: within seconds, you get a complete draft. Convenient? Yes. But here’s the problem — what you get isn’t guaranteed to rank. That’s where an SEO template comes in. My...
Not sure how to get your collection pages to rank on Google? Let’s break it down. While product pages often get the spotlight, your content strategy for marketing should also prioritise collection pages. Implementing effective SEM techniques alongside SEO, these pages...
You Don’t Need 20 Pages for Your New Website. You Need the Right Ones. Homepage – First impression + primary CTA About Page – Build trust with your story Services or Products – Explain what you do and why it matters Blog or Resources – Drive long-term traffic and...
Are you unsure which content and SEO approach is right for you? We break it down here so you can avoid costly mistakes and create content that ranks. If you’ve been investing time and money into content creation but your site still isn’t showing up on search engines,...
About WDS: Hi, I'm Jules. I’m a website creator who helps small businesses build clean, high-converting websites using platforms like Hostinger, WordPress, and Shopify. With a strong background in SEO and content writing, I don’t just design websites—I craft digital experiences that rank, convert, and grow with your business. Whether you need a brand-new site or an SEO refresh, I’ve got you covered from strategy to launch.
