SEO Tips for Blogs: How I Write Posts That Rank and Convert
When I first started blogging, I assumed I needed excellent writing. I’d hit publish, expecting a flood of readers… but I got nothing.
That’s when I learned the hard truth: if you want people to find your blog, you need more than good ideas and a strategy. More specifically, you need solid SEO tips for blogs that work.
Over the past few years, I’ve refined a blog writing process that brings in traffic, ranks well on Google, and encourages readers to take action—whether joining a list, sharing a post, or checking out a product.
So if you’re a blogger, freelancer, or small business owner trying to grow your online presence, here are the exact steps I use. These tips are easy to apply even if you’re not an SEO expert (I wasn’t when I started).
Why You Need SEO Tips for Blogs That Work
Search engine optimisation (SEO) isn’t just for big companies or marketers—it’s a must-have for anyone creating content online. For blogs, good SEO helps:
- Your posts show up in search results
- You get consistent, organic traffic (even while you sleep)
- You build trust and authority in your niche
- You increase conversions over time
However, not all SEO advice is created equally. The key is to focus on simple, sustainable practices you can repeat for every blog post. Below are the ones I follow—they’ve made all the difference.
Step 1: Always Start With a Clear Goal (Not Just Keywords)
Before I write a word, I ask myself:
- Who am I writing this for?
- What problem does this blog post solve?
- What do I want the reader to do after reading?
This keeps my content focused and intentional. For example, this post is written for people like you—those searching for SEO tips for blogs that are easy to follow and don’t require a full-time SEO team.
Having a clear goal also helps shape my content structure, keyword choices, and call-to-action later on.
Step 2: Use Tools to Guide (Not Control) Keyword Research
You don’t need to guess what people are searching for. You can find out exactly what they’re Googling—and then write content that answers those queries better than anyone else.
My go-to tools for keyword research:
- Seobility: I use this to find keyword gaps, run SEO audits, and track my blog post rankings
- AnswerThePublic: Great for discovering common questions around a topic
- Google Search Console: Tells me what queries I already rank for
- Ubersuggest / Keywords Everywhere: Quick checks for search volume and keyword difficulty
For each post, I focus on one primary keyword (e.g., SEO tips for blogs) and a few supporting ones like:
- blog SEO strategy
- How to optimise blog posts
- blog SEO tools
I use these naturally in the title, headings, first paragraph, and meta description—but I never force them where they don’t belong.
*I am a Seobility affiliate partner, so if you click on the links for Seobility, I get some profit. But I only recommend products I have personally used!
Step 3: Structure Content So Humans (and Google) Can Read It
Once I’ve outlined the post, I format it as reader- and search-friendly. Here’s what that looks like:
- Short paragraphs (2–3 lines)
- Descriptive headings (H2s and H3s)
- Bullet points or numbered lists
- Internal links to related blog posts
- Alt text on images with keywords, where relevant
- A compelling meta description
Google rewards well-structured content because it’s easier to crawl, and real readers appreciate it because it’s easier to skim.
📝 Bonus SEO Tip for Blogs: Use your keyword in at least one subheading and once in the first 100 words. Google pays attention to both.
Step 4: Write in Your Natural Voice (But with a Purpose)
I used to write blog posts like essays. Now I write them like I’m talking to a friend.
- I use simple language and contractions (like I’m doing here)
- I speak directly to one reader
- I add examples from my real experiences
- I stay focused on one idea per section
This builds trust and encourages people to keep reading. It also increases “time on page”—a signal Google notices when ranking content.
Step 5: Always Include a Call-to-Action (CTA)
Your reader made it to the end. What should they do next?
Every blog post I write includes at least one call-to-action, such as:
- Download a freebie
- Try a tool I recommend (like Seobility)
- Read a related blog post
- Join my email list
Your CTA doesn’t need to be salesy—it just needs to be clear. Guide your reader, don’t leave them hanging.
Step 6: Track, Update, and Improve Over Time
SEO isn’t one-and-done. After publishing, I use these tools to monitor and improve performance:
- Google Analytics: See how people find and interact with my posts
- Google Search Console: Track clicks, impressions, and indexing issues
- Seobility: Run SEO health checks and monitor rankings
If a post isn’t performing after a few months, I might:
- Rewrite the headline or intro
- Add new sections or visuals
- Replace outdated links or stats
- Improve keyword usage and add internal links
🛠️ Pro SEO tip for blogs: Refreshing old content can improve rankings faster than writing brand-new posts.
Recap: My Simple SEO Blog Writing Process
If you’re feeling overwhelmed, here’s a quick recap of the most essential SEO tips for blogs that work for me:
- Start with purpose: Know your reader and your goal
- Use smart keyword tools: Seobility, AnswerThePublic, Google Search Console
- Structure your post for humans + Google
- Write like you talk—but edit like a pro
- Include clear calls-to-action
- Track, update, and improve
You don’t need to be an SEO expert to implement these steps. I learned them through trial and error and a lot of patience, and I’m still learning every time I publish.
Want to Boost Your Blog’s SEO Starting Today?
If you found these SEO tips for blogs helpful, you might love my free resources and services:
You can:
1. Browse my free blog writing and SEO guides – perfect if you’re DIY-ing your content strategy
2. Check out my SEO packages – ideal if you’d rather let someone else optimise your content
3. Contact me here – if you’re not sure where to start, let’s chat and figure it out together