Why Your Homepage SEO Writing Matters More Than You Think

Why Your Homepage SEO Writing Matters More Than You Think

by | Apr 25, 2025 | SEO

When was the last time you looked at your homepage like a new visitor?

I think that for many digital creators, planners, and small business owners, the homepage often becomes an afterthought. But if you’re serious about growing your blog traffic, selling digital products, or getting approved for Google AdSense, homepage SEO writing is where it all starts.

Your homepage isn’t just a welcome mat — it’s the front door to your content, your store, and your brand.

Whether you’re targeting Instagram keywords, optimising for TikTok keywords, or choosing the right secondary keywords for your blog, your homepage is the place where those efforts need to connect. So let’s talk about it in this blog post today! I’ll also share some of my tips and tricks when writing for my own clients!

What Is Homepage SEO Writing?

Homepage SEO writing refers to the words and messaging you use on your homepage that help:

  • Visitors understand your offer
  • Search engines understand your content
  • You rank for relevant search phrases, like secondary keywords, Instagram keywords, or your niche topic

It includes:

  • Headline and subheadings
  • Welcome section or intro
  • Buttons or calls-to-action (CTAS)
  • Links to your blog, shop, or opt-in page

Done right, homepage SEO writing turns your homepage into a conversion machine and a powerful part of your marketing funnel. It’s a fulfilling part of my job when writing for clients because I love doing the in-dept research work!

Why It Matters More Than You Think

1. It Helps You Rank for Secondary Keywords

You might already be targeting secondary keywords in your blog or product listings. But if those words don’t appear on your homepage, you’re missing an opportunity.

Let’s say you’re targeting:

  • “digital planner for iPad”
  • “aesthetic productivity tools”
  • “weekly layout template”

These secondary keywords should show up on your homepage, especially in your:

  • Headline
  • Product descriptions
  • Blog intro links

Homepage SEO writing isn’t about stuffing keywords. It’s about aligning your messaging with what your visitors are already searching for.

2. Your Homepage Should Mirror Your Instagram Keywords

If you’re active on Instagram, you already know the power of short, searchable captions. Your followers find you through Instagram keywords like:

  • “GoodNotes templates”
  • “iPad planning aesthetic”
  • “digital planning for creatives”

Now ask yourself:

Do those same keywords appear on your homepage?

If they don’t, your SEO and homepage experience are out of sync. Mirror your most effective Instagram keywords directly on your homepage copy to:

  • Improve relevance
  • Reduce bounce rate
  • Increase discoverability through Google

3. TikTok Keywords Drive Intent — Your Homepage Should Catch It

Your TikTok content may already be bringing you traffic, but are your TikTok keywords working for you on your homepage?

Let’s say you have a TikTok that went viral with:

  • “Digital planner for busy mums”
  • “GoodNotes sticker hack”
  • “How I plan my week with iPad”

You need to reflect those exact TikTok keywords on your homepage headline, CTA buttons, or blog links. This creates a smooth handoff from content to conversion.

This is where homepage SEO writing becomes a smart strategy — your site is reinforcing the exact language people are using to find you. It also part of my strategy when writing for clients. How to insert keywords in a way that feels natural, without resorting to keyword stuffing.

How to Optimise Your Homepage in 3 Steps

🔹 Step 1: Use a Keyword-Driven Headline

Instead of “Welcome to My Site,” try:

“Plan your week beautifully with digital planners for iPad — designed for busy, creative women.”

Ensure this includes your most relevant TikTok keywords, Instagram keywords, and any secondary keywords.

🔹 Step 2: Add 2–3 SEO Paragraphs (Below the Fold)

Most homepage builders let you add a short “about” or intro section.

Use this space to:

  • Explain what you offer
  • Mention your niche and audience
  • Include at least one Instagram keyword and one secondary keyword

Example:

“At Plan With Jules, I help creatives, students, and mums stay organised with aesthetic digital planners designed for GoodNotes, Notability, and beyond. These templates reflect what my community searches for daily on TikTok and Instagram.”

🔹 Step 3: Link to Blog Posts That Use Secondary Keywords

If you’ve written blog posts like:

  • “How to Plan Your Week with an iPad”
  • “My Favourite GoodNotes Layouts”

Then make sure your homepage links to them. This internal linking helps with SEO and also supports Google AdSense approval.

Sample Layout: Homepage SEO Writing Block

Here’s a homepage structure that naturally uses all four keyword types:

Headline:

“Digital Planners for iPad and GoodNotes — Created for Creatives Who Crave Calm.”

Subheadline:

“Join thousands using these trending templates found through TikTok keywords and Instagram hacks.”

Text Section:

“If you’re here from TikTok or Instagram, you’re in the right place. I design aesthetic, functional planners optimised for the tools you already use. Every layout is built with purpose and backed by keyword research to help new users discover exactly what they need. Whether you’re searching for a minimalist iPad planner or productivity layout, these bundles reflect the exact secondary keywords my audience uses daily.”

CTA Button:

One of my pet peeves when writing for my clients is when they tell me they don’t want a call to action, because it’s just too ‘salesy’. But a call to action tells your reader what you want them to do with this new information. I always add a CTA, but if that is too much for you, try a CTA button like:

[ Download Your Free Sample ]

[ Shop All Planners ]

[ Read the Blog ]

Final Thoughts: Align Every Page With Your Audience’s Search Language

Homepage SEO writing is no longer optional. It’s the connective tissue between your blog, your social media, and your product shop.

By using TikTok keywords, Instagram keywords, and relevant secondary keywords, you’re not only improving SEO — you’re showing visitors they’re in the right place.

Think of your homepage as your elevator pitch — but dressed in SEO.

So if you haven’t updated your homepage copy in a while, it’s time to align it with how your audience finds you. What words work on TikTok and Instagram?

They belong on your homepage too.

Need Help Writing Your Homepage Copy?

If writing your homepage feels overwhelming, you’re not alone. Clear, strategic homepage copy takes more than just good grammar. It’s about understanding your audience, aligning with your brand, and guiding visitors to take action.

👉 Let me take it off your plate. I write homepage copy that reduces stress, improves SEO, and converts. Whether you’re a digital creator, freelancer, or small business owner, I’ll help you turn your homepage into a calm, clear experience that works hard for your business.

Contact Us📩 to get started — and let’s make your homepage your strongest asset.

How Much Does a WordPress Website Really Cost in 2025?

How Much Does a WordPress Website Really Cost in 2025?

by | Apr 15, 2025 | Website

(Disclaimer: I earn a little through affiliate links, so clicking on them really helps me out! )

So now that you’re ready to build your WordPress site — whether it’s for blogging, showcasing your work, or selling something you made with love — let’s talk about one of the first things you’ll need: web hosting.

There are tons of hosting options out there, but to keep it simple, I’ll share two that I think are great, depending on your budget and needs. One is what I personally use (Hostinger), and the other is a premium option that’s super beginner-friendly (Pressable — read till the end, and I’ll give you a 15% off code too!). Depending on your hosting service, the cost of a WordPress website in 2025 can vary quite a bit. Getting clear on what’s included will help you make the right decision.

🧾 TLDR: Quick Comparison – Hostinger vs Pressable

  • Choose Hostinger if you’re on a budget, don’t mind handling updates and plugins yourself, and prefer having complete control over your site setup.
  • Choose Pressable if you’re a beginner, short on time, or want everything taken care of — including backups, security, and performance — without lifting a finger.
  • Both are good options, but your choice depends on how hands-on you want to be and how much time you’re willing to spend managing your site. (Read on to find out about costs…)

✅ What I Use to Keep Costs Low: Hostinger (A Budget-Friendly Option for WordPress Websites in 2025)

When I first started my website, I didn’t want to spend too much, but I still wanted it to look good and load fast. After researching several options, I went with Hostinger, and it’s been a solid choice.

Here’s what you get with Hostinger:

  • Hosting from $2.99/month (super value!)
  • A free domain name if you sign up for a year
  • Free SSL certificate (helps protect your site and gives you that little lock icon 🔒)
  • A dashboard that’s easy to use (no tech headache)
  • One-click WordPress install — no coding needed

Why I like it:

It’s affordable, simple, and works. If you’re building your first blog or website for your business, this is a low-risk way to start without knowing all the technical stuff. Hostinger’s interface is pretty much drag and drop, but I like that it also gave me the flexibility to manage my site on WordPress. This was important as I wanted to add other great plug-ins to help me track my SEO, affiliate links, etc. So you have a choice of using Hostinger mainly for website creation and management or managing it on WordPress.

However! Some Features Are Missing in Hostinger…

I still like Hostinger and continue to use it for my own website. It’s affordable, reliable, and a great choice if you’re comfortable figuring things out as you go.

But if you’re a complete beginner — especially if you’re a busy business owner trying to DIY your site — I now realise there are a few things that Pressable does better, which could save you a lot of time and effort in the long run.

Here are three features that make Pressable a better choice for beginners:

  • Fully managed setup: Pressable handles all the behind-the-scenes work, such as updates, performance, and security. With Hostinger, you must manage these or learn how to install the right plugins.
  • Daily backups are included by default. Pressable automatically backs up your site daily, with one-click restores if anything goes wrong. Hostinger only offers daily backups on higher-tier plans or as a paid add-on.
  • Jetpack Premium included: Pressable comes with Jetpack Premium at no extra cost (worth over $100/year), which covers security scans, downtime monitoring, and other helpful tools for your site. Hostinger doesn’t include Jetpack, so you must add your tools for these features. (Side note: Jetpack Premium is a bundle of tools that helps protect your site with security scans, daily backups, and downtime alerts — plus it speeds up your site with image optimisation and includes some basic SEO features)

In short:

If you’re confident with basic website setup and like having more control, Hostinger is still a great, budget-friendly option. But if you’re starting and want something more hands-off, Pressable might be the better choice.

💡 Tip: You’ll save more if you choose a longer plan (like 2–4 years). That’s what I did!

🚀 And Now, Why Pressable Might Be Worth the Extra Cost (When You’re Weighing the Cost of a WordPress Website in 2025)

If you prefer zero hassle, Pressable’s managed hosting and premium features make it a strong contender — especially if you’re trying to figure out the real cost of running a WordPress website in 2025.

As I’ve already said, if you don’t want to deal with backups, updates, or security plugins and want someone to handle it all, Pressable might be your best friend. I would recommend this to beginner bloggers or business owners trying to DIY their websites.

Pressable is a fully managed WordPress hosting provider built by the same people behind WordPress.com and WooCommerce (the folks at Automattic).

Here’s what makes it awesome:

  • Starts at $25/month
  • They manage everything — speed, updates, security, daily backups
  • You get Jetpack Premium included (that’s usually $100+)
  • Free site migration if you’re switching from another host (This is super handy when you compare prices at the end of the year and want to switch hosts. Also, super tip: make sure you bookmark Black Friday deals!)
  • Invite your developer or designer to help — super handy if you’re working with someone.

Who it’s great for:

If you’re running a business or a serious blog or want peace of mind that your site is in good hands, this is for you. You won’t have to worry about a thing. So, if you are ready to try Pressable, I’ve got a present for you!

🎁 Here’s that discount I mentioned earlier: Use this link to get 15% off your first month – Try Pressable here

Need Help Deciding?

If you’re feeling confused by all the options, relax; I’ve got you.

The simplest way to figure something out is to hire someone who’s done it before.

I help small business owners and new bloggers set up WordPress websites that look great and work smoothly — without the overwhelm.

Want someone to walk you through it or even build it for you?

Let’s work together – reach out here: hello@writedesignproductions.com

Still hesitating? No worries. Here’s an excellent resource for you if you want to build your own website: How to build your own website in one weekend.